Probably the most obvious of its lot, the Wei Heng 99 Cents Store is a Singaporean shop whose name is a mouthful. Founded in 2005, the company has amassed a yearly sales total of about 102,000. It has a sizable footprint in New York City, Singapore and of course, Johor Bahru. Its website is awash in informational and shopping related content. This site has the distinction of having the highest quality of online content in the Southeast Asian region. It also has one of the largest catalogues in the country, with over a million titles in the catalogue alone. Despite the sheer scale of the operation, the company maintains an energetic and engaging staff, who are willing to go the extra mile for their customers. เฮง99 have a solid social media presence, with more than a dozen active Facebook and Twitter accounts. It is no secret that the company specializes in the lucrative Chinese market, a la Taobao. The most common question asked is whether they are willing to open up their stores to the public in the near future. Fortunately for the intrepid traveller, they are happy to oblige. Heng99 has a well-designed website, with a mobile and desktop optimized user experience. Their product line includes the largest selection of Chinese goods spanning the gamut. If you are in the neighborhood, make sure to swing by. You will be glad you did. Hopefully, you will learn something about the local Chinese community and find a new friend.